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Museum Strategy and Marketing: designing missions, building audiences, generating revenue and resources



Edition
1st
Statement of responsibility
Neil Kotler & Philip Kotler
Author
Neil Kotler, Philip Kotler
Place of publication
San Francisco, USA
Publisher
Jossey-Bass
Year
1998
Pagination
hbk; xxviii, 395p.
Dimensions
24cm
Material
book
ISBN
0787909122
Default shelfmark
823
Subject headings
museum development, museum visitors, museum displays

Copy number Shelfmark Site Loan status

tl.2014.203 823 Main Library available